Crafter
A custom robot mascot created for SpendCraft through concept development, 3D modelling, and high-quality renders to support brand storytelling and product communication.
(YEAR)
2024
(TIMELINE)
3 Months
(SERVICES)
Branding & Identity
3D Modelling
3D Rendering
Product Animation
SpendCraft is an AI-powered, self-service spend management platform built to give business users clarity without complexity. Designed as an alternative to slow, IT-heavy legacy systems, SpendCraft enables teams to cleanse, classify, and analyze enterprise spend data with zero technical setup.
Spend data is abstract, complex, and emotionally distant for most users. SpendCraft needed a mascot that could simplify this complexity without feeling gimmicky, childish, or overly tech-heavy—while still fitting seamlessly into a serious B2B fintech product.
We conceptualised Crafter, a robot mascot designed to feel intelligent, dependable, and approachable. Through iterative sketching, form exploration, and material studies, we developed a character language that balances friendliness with precision. Detailed 3D modelling and lighting-driven renders ensured Crafter could scale across product, marketing, and brand touchpoints.
Crafter became a recognisable visual anchor for SpendCraft, helping translate complex spend insights into a more relatable and engaging brand experience. The mascot now serves as a flexible asset across digital platforms, strengthening recall while maintaining credibility.
